As a social and economical experiment, Maggie and her husband John decided to buy only from Black owned businesses for a year. The experiment was highly publicized and Maggie spoke in many different forums about the goal of investing in Black owned businesses. They found, to their distress, that it was most difficult to find Black owned grocery stores and two of the ones they did find went out of business during 2009 while they were participating in this experiement that they have named the Empowerment Experiment.
Maggie shares lots of statistics about why there are not many Black owned businesses and studies that explain why and how people need to become better informed and educated in order to help Black owned businesses to succeed and increase.
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